Events turn what users do (or don’t do) into timely campaigns, behavioral segments, and trackable conversions, all without writing a single line of code.
Most marketing teams have access to valuable behavioral data in their CDPs and data warehouses, but turning that data into contextual, retention-driving campaigns requires engineering support, complex setups, and weeks of delays. OneSignal Events eliminates that bottleneck, letting you act on user behavior the moment it happens — no code required.
Trigger messages instantly based on user actions like purchases, drop-offs or in-app milestones
Ingest behavioral data from your app, CDP, data warehouse, or API—no engineering tickets required
Build dynamic segments based on real user behavior, not assumptions, to maximize engagement and ROI
Turn any event into a conversion metric and attribute it back to the message that drove it
Launch personalized multi-message Journeys the moment users take (or don’t take) key actions.
Pause Journeys until users complete important milestones like adding to cart or completing onboarding, then resume with perfect timing.
Create smart branches that automatically adjust based on user behavior, ensuring every step feels relevant and responsive.
Build audiences using engagement signals — opens, clicks, views, and more — and follow up with precision.
Group users by what they have (or haven’t) done — first purchase, high spend, abandoned cart — and refine by how many times, how recently, and which event properties match.
Segment by user, not device, so your campaigns reach the right person across all platforms, every time.
Pull real-time content, offers, and product details into messages — no developer help required.
Personalize each Journey message with properties from the event that started it or the milestone that moved it forward, like an item left in a cart, an order total, or a level just cleared, alongside profile and preference data.
Tailor every message using real-time user actions, ensuring content feels relevant to what each person is actually doing in the moment.
Connect your data stack (including data warehouses, CDPs, and analytics platforms) in minutes, without writing code.
Send events from your app, website, CDP, or analytics platform and start building campaigns immediately — no dev tickets required.
Use the Events & Conversions page to see every event flowing in, including where it came from and when it occurred. Set retention for each event and validate your data before you launch.
No. OneSignal Events is designed for marketers to set up and manage independently. Our native integrations with data warehouses and CDPs require minimal technical setup, and our no-code interface lets you create campaigns without writing any code.
Most teams can launch their first event-based campaigns within an hour. Message events (based on OneSignal message interactions) are available immediately, while Custom Events can be integrated quickly through our plug-and-play connectors. Send a test event from the dashboard to see the flow end to end before wiring anything up.
Yes. Define any custom event as a conversion metric — count how often it happens, or total a numeric property like order value or deposit amount. OneSignal attributes each conversion back to the push, email, SMS, in-app, or RCS message that drove it (cross-channel, last-touch) and shows the results on the Conversions dashboard and in message, template, and Journey reports. Conversion metrics work whether or not the event is stored, are available on all paid plans, and are set up under Events & Conversions > Conversions.
Each stored event has its own retention period, up to 90 days. Set a default for your app, override it for any individual event, and shorten retention at any time. Segments and user profiles look back as far as an event’s retention period. You can choose not to store an event and it still triggers Journeys and counts toward conversions — at no cost.
OneSignal Events integrates with 25+ data sources including popular data warehouses (BigQuery, Databricks), CDPs (Segment), and analytics platforms (Amplitude). You can also send events directly via API or SDK.
Yes, you can trigger journeys instantly when specific events occur, and also use events to build dynamic segments for more complex campaign logic.
Custom Events are included on every paid plan — Growth, Professional, and Enterprise (not available on Free). Sending events is free: they can trigger Journeys, power conversion metrics, and personalize messages whether or not they’re stored. What’s billed is storage — the stored events that power segments and user profiles — and storage stays off until an admin turns it on and accepts the billing terms. Each plan includes a monthly allotment of stored events, shared across every app in your organization: 1M on Growth, 5M on Professional, and 10M on Enterprise. At the end of each billing cycle you’re billed only for stored events above that allotment; at or under it, there’s no charge. See Custom Event Storage and the Billing FAQ for details.
From mobile gaming to fintech, OneSignal customers don't just send messages. They activate users, build habits, and grow revenue
OneSignal brings push, email, SMS, and in-app together so you can deliver consistent messaging across every channel - all from one place
